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City of Jacksonville, NC

The Downtown Master Plan

The Downtown Master Plan, commissioned in January 2007, was prepared by The Lawrence Group to serve as an update to the 1998 Downtown Revitalization Plan and the 1999 Downtown Design Guidelines.  The Downtown Master Plan provides an opportunity to integrate recommendations from both of the previous plans, while revisiting and re-studying the downtown area given the number of changes that have occurred since the previous plans were adopted.  After a series of tours, public charrettes, and design workshops, the final draft of the Downtown Master Plan was completed in August 2007, and presented to the City Council and Onslow County Board of Commissioners at a Public Hearing on September 25, 2007.  The draft Plan includes recommendations and mechanisms for implementation and identifies the following 'key' themes that focus on the redevelopment and revitalization of the downtown:
  • Preservation of the New River
  • Elimination of blight and encouragement of mixed-use development
  • Attraction of more residents at higher densities
  • Improvement of streetscapes and tourist experiences
  • Encouragement of preferred resident and tourist-supportive commercial development
On August 19, 2008 City Council officially adopted the updated Downtown Master Plan.  Since that time the City has begun implementing many of the recommendations within the Downtown Master Plan.  This includes revising the Downtown Codes that will be included within the Unified Development Ordinance (UDO) that is currently being drafted.  The new codes will allow staff to implement the vision and goals of the Downtown Master Plan.  The Code will condense and replace the existing medley of zoning districts currently found in the downtown area, with one specific 'downtown' overlay district.  Within that overlay district, sub-districts will be created to permit the development/redevelopment of the Central Business District, to accomodate and promote mixed uses, and to create and encourage vibrant, pedestrian-friendly streets, buildings, and public spaces.

Cover and Table of Contents
Executive Summary
Introduction and Analysis

Civic Participation
General Recommendation
Transportation
Planning Areas
Development Impact Analysis
Appendix
Implementation Schedule
Final Market Study Report
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